Making room for cuddles and memories
We create thoughtful products that make parenting a bit easier — so there’s more room for joy, calm, and what really matters.
We’re a small Ontario-based business with a simple goal: design thoughtful, everyday essentials that help parents navigate the little daily annoyances. Less energy spent on small frustrations means more time for cuddles, connections, and memories.
Our Products
Available on Amazon!
Storage Cube
Our storage cubes were made for real family life: foldable, soft-sided, and easy to grab when the day gets messy.
Whether it’s toys, clothes, or random little treasures, they’re designed to make cleanup quick and routine feel doable. Because the less time you spend managing stuff, the more space you have for what really matters: like cuddles, calm, and that one book they always ask for at bedtime.
Storage Box
Our storage boxes are designed for the everyday mess that comes with raising little humans.
They fit neatly into shelves, fold flat when not in use, and hold more than just toys: they hold space.
Space to reset, to breathe, and to feel like the day is still manageable. Because when routines run smoother, there’s more room to be present and actually feel it.
Our Purpose
Whether it’s a toy bin today or something else tomorrow, everything we create starts with one goal: to make parenting moments easier. At SimpleBasics, we believe that less time spent wrestling with the little things—like daily messes and disorganized routines—means more time for what really matters. Our products are designed to support the flow of family life, helping parents show up with just a little more ease, joy, and presence.
About Us
-
How we get our start?
We’re parents, just like you—tired of clutter, short on time, and always looking for ways to make things easier. The products were out there, sure. But we wanted to create versions that actually worked for our family, with style and heart baked in. So we started SimpleBasics.
-
What is SimpleBasics all about?
We’re a Canadian brand created by parents who just wanted life to feel a little easier. Everything we make, starting with storage, is designed to reduce the daily chaos, so there’s more time for cuddles, play, and everything that really matters.
-
What makes our products unique?
We create things we actually use—and made them our own. From everyday-friendly design to the Forest Friends that show up on our products, every detail is guided by real family needs. Our characters bring more than color—they carry stories about courage, purpose, focus, and belonging.
-
Why we love what we do?
Because we’ve been there. Actually, we are there—juggling snacks, naps, messes, and memories. We love making products that help parents catch their breath and find joy in the little moments again.
Meet the SimpleBasics Forest Friends
Free Printables, Stories & More - Coming Soon!
Coloring pages, storybook adventures, and family-friendly downloads featuring the Forest Friends. Because the best memories often start with the smallest moments.
